Experience

Sr.Web and Graphic designer -  USA Web Solutions Private Limited  Chennai, India
May 2007 - Aug 2009  Full-time

• Senior Web and Graphic designer gained widespread experience and profound knowledge in Adobe Creative Suite 4,Web Standards Development, CSS web design, fronted site development, creation and refreshing of logos and corporate identities

• Design and produce marketing communications (print and digital) pieces for a wide variety of clients. 

• Responsible for the design, layout and coding of a website. He is involved with the technical and graphical aspects of a website - how the site works and how it looks and also involved with the maintenance and update of an existing site. 

• Ensures HTML/CSS is cross-browser and standards compliant and meets accessibility/disability requirements.

• Ensures we are proactive in our pursuit of new solutions and innovation within our technology practice.

• Provides design elements, comps, templates, and finished solutions.

Sr.Web and Graphic designer -  USA Web Solutions Private Limited  Chennai, India
May 2007 - Aug 2009  Full-time

• Senior Web and Graphic designer gained widespread experience and profound knowledge in Adobe Creative Suite 4,Web Standards Development, CSS web design, fronted site development, creation and refreshing of logos and corporate identities

• Design and produce marketing communications (print and digital) pieces for a wide variety of clients. 

• Responsible for the design, layout and coding of a website. He is involved with the technical and graphical aspects of a website - how the site works and how it looks and also involved with the maintenance and update of an existing site. 

• Ensures HTML/CSS is cross-browser and standards compliant and meets accessibility/disability requirements.

• Ensures we are proactive in our pursuit of new solutions and innovation within our technology practice.

• Provides design elements, comps, templates, and finished solutions.

Associate Art Director - Creative Design - Interakt Digital Solutions Private Limited.
Oct 2010 - Apr 2011 · 7 mos
Branding | Identity | Story Boarding | Animation and Video Production

• Staying current on the latest in computer aided design techniques

• Mediating between directors and artists and designers

• Designing prototypes, models, concept blueprints, and other layouts

• Training employees on company's strategies

• Key Role: Web design from conceptualization through execution, Story boarding ( concepts, sketching and visualization), Designing for Facebook and other on line communications.

Sr.Web Designer -  iMantras India Pvt. Ltd, Chennai, India
Oct 2009 - Oct 2010 · Full-time
UX Consultant | Studio Manager | Delivery Manager | Art/Creative Director

• Work with marketing product managers to customize online marketing campaigns, and organize and manage all online marketing collateral.

• Design, create, and maintain web content to meet marketing requirements.

• Craft solutions for layout and styling issues across multiple browsers and mobile devices.

• Work with IT to ensure backend processes to and from the website transition smoothly.

• Collaborate with editorial on online companion resources.

• Design, create, and optimize graphic content for social media, online ads, and website use.

• Research, purchase, and customize stock photography to reflect marketing message.

• Create, facilitate and document testing of web development, and offer on-demand web maintenance, 

content management, and technical support.

Web Designer - Webindia internet services private limited  Chennai, India
May 2006 - Jun 2007 · Full Time

• Consult with clients to develop and document web site requirements 

• Prepare mock-ups and storyboards 

• Develop web site architecture and determine hardware and software requirements 

• Source, select and organize information for the appearance, layout, flow and The overall design of the web site 

• Create content for web sites using a variety of graphics, databases, animation And other software 

• Ensure the web site is working efficiently 

• lead and co-ordinate multidisciplinary teams to develop web site Functionality Ensures HTML/CSS is cross-browser and standards compliant and meets accessibility/disability requirements.

• Responsible for creating interactive online content, flash presentation, dynamic website intros and rich internet applications using Adobe Flash.

• Create print collateral's (brochures, business cards etc.) on requirement basis.

• Create High fidelity design mock-ups on requirement 

• Maintains and provides ongoing design of the website, promos and ad banners, seasonal content specials and custom chat launcher design for partners.

• Creation of all on line visual design, including typography, visual concept, logo and icon design for the Internet and interactive platforms.

Web Designer - Akmin Technologies Pvt. Ltd  Chennai, India
Dec 2004 - Mar 2006 · Full-time

• Responsible for production, modification and maintenance of websites and web application’s user interfaces. 

• Involved in designing Websites for both client and internal Projects. Using semantic mark-up i.e. (X) HTML/CSS, to turn his static designs into working Browser based web pages. He did also work closely with server‐side developers to implement His server‐side code in order to develop complex, interactive and database Driven websites.

• Responsible for creating interactive on-line content, flash presentation, dynamic website intros and rich internet applications using Adobe Flash.

• Create print collateral's (brochures, business cards etc.) on requirement basis.

• Create High fidelity design mock ups on requirement 

• Designs and constructs web pages/sites including incorporating graphic user interface (GUI) features and other techniques. Maintains and provides ongoing design of the website, promos and ad banners, seasonal content specials and custom chat launcher design for partners.

• Creation of all on-line visual design, including typography, visual concept, logo and icon design for the Internet and interactive platforms. They effectively communicate and coordinate with the information architect and writer to ensure that the visual design communicates the desired message, and functions successfully for varying technical and performance specifications.

Design Lead US Bank Corp. USA
May 2023 - October 2023 · 5 Months

Shield Design System | Project Management  | Design Leadership | Team Management   | Negotiating Priorities

In my role as a Design Lead and shared resource for the servicing journey team, I allocate 50% of my time to project management and 50% to actively contribute to two distinct projects and teams: Accounts and Dashboard, and Platform and Data. Recognizing team and project management as integral deliverables, I have distinctly included them in my responsibilities.

Design Leadership Excellence: Setting Standards, Nurturing Talent, and Balancing Priorities

• Effective communication is at the core of my responsibilities. I collaborate seamlessly with cross-functional teams, proficiently conveying design ideas and concepts to stakeholders. I excel in managing expectations, negotiating priorities, and maintaining a delicate equilibrium between user needs and business objectives. Handling pressure is a skill I bring to the table, enabling me to effectively juggle multiple projects simultaneously and meet challenging deadlines.

Effective Leadership and Oversight in UX Design Team Management

• In Successfully led the design servicing journey team to achieve their goals by providing effective guidance and direction.

• Ensured attendance in all project calls and working sessions, participating in approximately 6-8 scheduled calls and 2-3 unscheduled calls on time. Clarified story details and communicated them clearly to the team.

• Implemented daily stand-up meetings to review tasks and establish priorities for the day.

• Assigned specific stories to the team and ensured a comprehensive understanding of each assignment.

• Reviewed the team's Figma training, offering constructive feedback to enhance their skills. Business objectives. Handling pressure is a skill I bring to the table, enabling me to effectively juggle multiple projects simultaneously and meet challenging deadlines.

• Monitored the team's adherence to the shield design system, ensuring the application of relevant design tokens in their creations.

• Supervised the completion of the US Bank training assigned at the beginning of each month and quarter by the team.
  
  

Proactive Engagement in Design Excellence: Going Above and Beyond

• Provide Beyond my designated roles and responsibilities, I have proactively engaged in supplementary actions such as participating in various US Bank design team channels and attending late-night Shield Design Hour meetings. These efforts are aimed at ensuring that I stay updated on the intricacies of the Shield Design System.

UX  Manager 🧑‍💼 Anthem, Inc. USA   Chennai, India
Dec 2021 - October 2022 · 10 Months

Design System | User Research | Wire Framing | Prototyping  | Lottie Animation

UX and Visual Designer (Hybrid) user research and testing. Developing wireframes and task flows based on user needs. Collaborating with Clients and Developers to create intuitive, user-friendly Visual Designs.

• Understand product specifications and user psychology.

• Conduct concept and usability testing and gather feedback.

• Create personas through user research and data.

• Define the right interaction model and evaluate its success.

• Develop wireframes and clickable prototypes around customer needs.

• Find creative ways to solve UX problems (e.g., usability, findability)

• Work with UI developers to implement attractive designs.

• Communicate design ideas and prototypes to developers.

• Keep abreast of competitor products and industry trends.

• Use and follow Anthem Design System MOTIF.

• Create Visual Designs with clickable prototype and Lottie animation.

UX Consultant - Severn Trent Water, UK
Jan 2021 - June 2021 · 6 Months

User Research | Wire Framing | Prototyping  | Visual Design | Usability Testing

UX Designer (Hybrid) user research and testing. Developing wireframes and task flows based on user needs. Collaborating with Clients and Developers to create intuitive, user-friendly Visual Designs.

•  Understand product specifications and user psychology. 

•  Conduct concept and usability testing and gather feedback. 

•  Define the right interaction model and evaluate its success. 

•  Develop wireframes and clickable prototypes around customer needs. 

•   Find creative ways to solve UX problems (e.g., usability, findability) 

•   Work with UI developers to implement attractive designs. 

•  Communicate design ideas and prototypes to developers. 

•  Keep abreast of competitor products and industry trends. 

•  Use and follow STW brand and design standards. 

•  Create Visual Designs with clickable prototypes.

Studio Manager  - Novartis, Inc. Switzerland 
Manage projects  | Quality control  | Proofreading | Creative direction

Studio Manager I offer support to the team and serve as a central point of contact for channelling information between the client and the studio.

• I efficiently manage projects from brief to completion, encompassing tasks such as interpreting client briefs, consolidating client needs, assigning designers, overseeing project outputs, and ensuring strict adherence to deadlines.

• I am adept at creating and implementing workflow and project management processes to streamline and enhance the efficiency of the project lifecycle.

• Maintaining transparent communication, I ensure that all stakeholders, clients, and team members are consistently updated on the project's status.

• Quality control is a non-negotiable aspect of my role, ensuring that the design aligns seamlessly with the client brief.

• I place great emphasis on proofreading, and meticulously double and triple-checking documents before they leave the inbox.

• Additionally, I excel in assessment and debrief management, celebrating successes and addressing challenges proactively, with a focus on finding solutions for continuous improvement.

• Given my background in design, I actively contribute to the creative side of projects, providing design assistance and creative direction in alignment with the company's structural requirements.

UX/VD Designer (Hybrid)  - Aetna, Inc. USA
I am actively engaged at a strategic level in numerous projects, where my role involves comprehending both business and end-user needs and translating them into user-centric solutions. My skill set encompasses conceptualization, visual design, prototyping, creating visual design style guides, optimizing task flows, wire framing, and developing storyboards.

• I possess a robust understanding of usability principles and methodologies, enabling me to craft persuasive, easy-to-use, meaningful, and contemporary user interfaces. My expertise extends to designing for Windows desktop interfaces, iOS, Android, and Windows OS-based applications for both phones and tablets.

• Throughout various projects, I have assumed diverse roles such as Visual Designer, Art Director (Animation), and Interaction Designer. A quick learner with an insatiable appetite for knowledge, I have been recognized for my contributions in the form of innovative ideas and solutions within my team.

• Participating in design review sessions with multi-disciplinary teams is a regular part of my process, allowing for the evaluation of proposed solutions, consensus building, and obtaining approvals on designs and documentation from clients.

• I consistently recommend design solutions geared towards improved aesthetics, ease of navigation, enhanced usability, and an overall improved user experience. Collaboration with UX Designers and Content Strategists is a common practice to develop scalable and maintainable design systems.

• In addition, I take on a leadership role by supervising and inspiring creative teams and generating multiple concepts for campaigns or projects.

Visual Designer  - Discover Financial Services, Inc. USA 
Develop a Responsive Web Design (RWD) specifically tailored for Discover Student Loan, focusing on iOS devices.

• The Offshore Visual Design team successfully delivered distinctive visual designs with an iOS 7-based styling. The design is contemporary and closely aligns with the desktop version. Despite the tight timeline, we managed to provide pixel-perfect comps.
  
  

• Comprehensive UI Specs, elucidating details on Typography, Colours, and Measurements, have been meticulously crafted and supplied to the Development team.
  
  

• Additionally, a style guide has been formulated and shared with the project team. This guide serves as a reference, defining guidelines for utilizing Discover's brand fonts and typography, along with providing directives on image usage for mobile devices.

UX/VD (Hybrid) The primary objective of this project is to enhance the experience for both customers and employees by developing a consolidated website and streamlining processes for greater efficiency.

• Establish brand guidelines and design standards for all web and mobile applications within the bank.

• Conducted a comprehensive analysis of information and functionalities within existing IFC, WB, and MIGA intranets. Prioritized information areas for the new web version with a focus on visual design.

• Introduced a unique white (Flat UI) design characterized by ample breathing space and a minimalistic aesthetic.

• Spearheaded the creative and execution aspects of the entire project.

• Formulated a design system and UXM library to ensure consistency and efficiency.

• Defined appropriate interaction models and assessed their success.

• Developed wireframes and interactive prototypes tailored to customer needs.

• Innovatively addressed UX problems, emphasizing usability and findability.

• Collaborated with UI developers to implement visual designs seamlessly.

• Effectively communicate design ideas and prototypes to the development team.

• Stayed abreast of competitor products and industry trends to inform design decisions.

• Produced visual designs accompanied by clickable prototypes for comprehensive project understanding.