Portfolios

- M Y W O R K S

Case study Portfolios

DESIGNVERSE – Annual Report Design

Gamified innovation platform that increased participation by 50% across 3000+ designers.

Anthem, Inc. USA

Redesigned member portal boosting claims task completion by 41% and increasing preventive care engagement.

Severn Trent Water, UK

Mobile-first redesign for smart water usage tracking — improved accessibility and reduced billing-related support calls by 34%.

Other Portfolios

ServiceNow – OKR Dashboard Redesign (USA)

Led the UX redesign for ServiceNow’s internal OKR Dashboard used across departments. Assessed existing user flows and roadmap, conducted gap analysis, and proposed intuitive user-centric design solutions to streamline performance tracking, collaboration, and goal alignment across teams.

PepsiCo – Code One Design System (USA)

Led the design strategy for PepsiCo’s enterprise-wide design system, driving UX excellence through user research, wireframes, prototypes, and brand-aligned visual design. Collaborated cross-functionally to deliver scalable, user-centered experiences across platforms.

Cognizant – GTO Continuous Delivery Promo Video

Directed the creative vision for a 2-minute promotional video showcasing Cognizant’s cloud-based code assessment tool. Transformed complex technical content into an engaging narrative using abstract metaphors and vibrant motion design, effectively broadening the appeal beyond developers to include managerial audiences.

Branding / Logos – Visual Identity Projects

Crafted distinctive logos and branding materials for various clients, translating brand values into compelling visual identities. Ensured consistency across digital and print mediums, enhancing brand recognition and appeal.

Wells Fargo & Co.

Delivered Smart TV, mobile, and web dashboard designs in a rapid POC setting, combining brand-aligned visual storytelling and real-time data visualization for senior leadership.

World Bank – UX Redesign & Design System Development

Unified intranet systems across IFC, WB, and MIGA with a minimal flat UI and cohesive design language. Built UXM libraries, interactive prototypes, and accessibility-focused visual designs for internal employee platforms.

Discover Financial Services – Responsive UI for Student Loans (USA)

Designed responsive iOS interfaces and RWD layouts for Discover Student Loans. Delivered pixel-perfect comps, detailed UI specs, and a brand-aligned style guide under tight deadlines.

Lenovo – Creative Direction Across Digital Touchpoints

As Art Director, led the IdeaPad launch campaign, designed explainer videos, micro-sites like ThinkPad, and original creatives. Directed email campaigns and social media presence, delivering engaging animations and interactive showcases to boost customer engagement.

Nippon Paint, Japan – Color Selection Tool UI

Designed Nippon Paint India’s brand-new website and intuitive color selection tool. Led ad campaigns and created customer-focused interfaces that boosted product exploration and visual engagement.

Cognizant Digital Library – Knowledge Management System

Conceived and led the creation of Cognizant’s internal Design Digital Repository as Creative Head. From concept to execution, spearheaded the full campaign, designing an intuitive resource hub for UX assets, guidelines, and components. Delivered a clean, searchable interface and branding strategy that enhanced cross-team knowledge sharing and design consistency across the organization.

Aetna Inc. – Cross-Platform UX and Visual Design (USA)

Contributed to mobile and desktop UX strategy across healthcare platforms. Delivered wireframes, storyboards, and visual UI kits for Windows, Android, and iOS devices. Collaborated with development teams to maintain consistent user-centered design.

Cognizant Foundation – Annual Report Design (India)

Conceptualized and designed the Annual Report Book for Cognizant Foundation, reflecting its social impact and CSR initiatives across India. Led the creative direction and execution of all visual assets, ensuring brand alignment and storytelling through thoughtful layouts, infographics, and supporting visuals.

Novartis – Studio-Led Web, Print & Motion Design

Led studio output across web, print, and live events; designed leader forums, gallery walks, motion graphics, live polling, quarterly reports, and PPTs for global quality engagement.

Anthem Inc. – RARE Web Portal Redesign (USA)

Collaborated with Anthem’s UX team to modernize the RARE portal through research-backed wireframes, UI design, user testing, and responsive journey optimization.

US Bank – Shield Design System & Servicing Journeys (USA)

Directed UX efforts across two major teams—Accounts/Dashboard and Platform/Data—managing design execution, team mentoring, and stakeholder alignment. Championed adoption of Shield Design System while delivering high-quality prototypes and user flows under fast-paced timelines.