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Broker Platform
This case study contains designs for multiple products under Broker Platform. This case study contains designs for multiple products under Broker Platform.
Portfolio > Anthem, Inc. USA
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Overview
Anthem is a an American health insurance provider. The focus of the project was on Broker platform under the which there are several products such as Front Office Automation, Producer Toolbox, Producer Appointment Tool, Partner API, and Broker Plus.
Process
DiscoverIdeationDesignRe-DesignDev HandoffProduct Demo
Tools
FigmaAfter EffectsInDesignMiro/JIRA/Agile
Project Duration
8 months
The Challenge
As the new UX designer for Anthem, it is crucial to quickly learn and utilize the company's existing design system, Motif, to handle multiple project requirements effectively. Stepping into the role previously held by a UX designer with two years of experience working with Motif, you will need to reach the same level of proficiency while managing various projects. To succeed in this role, a swift and thorough understanding of the Motif design system is essential for fulfilling the requirements of the Anthem project efficiently.
The Solution
I quickly understood and utilized the company's existing design system, Motif, to present a cohesive design solution for the Anthem project. My team and I effectively used the existing design system and components while implementing improvements to ensure seamless integration with the project. My proficiency with the Motif design system enabled us to meet the requirements of the Anthem project and deliver a high-quality solution.
Role
UX Designer/Manager
Research
Client Questions
Key stakeholder question for different API products under Broker platform:
Producer Toolbox - Elastic search | Enhancement
Kickoff
I started off with a meeting in order to go over the project plan and familiarize with the product. Since this project is a continuation of their initial project, there were a lot of files to review. I reviewed work already done for Anthem and also went over notes given to us by the client. I analysed and understood the Motif design system and its implementation in various products of Anthem.
Secondary Research
I did user research on the existing product and understood the user engagement. Current onboarding process for new brokers is getting overwhelming. It didn’t have any attractive design elements to attract the user.
The existing product design didn’t follow accessibility standards.The users also found the product confusing and difficult to complete the task intended.
Working as team
Team meetings were regularly held to align our expectations. Everyone had similar concerns on the continuation of initial design work making it easier to ideate solutions together. It was difficult at times when we had less designers than planned, but overcame it by making sure to fill in when needed. I would take initiative to reach out to team members making sure progress was being made, when new person is onboarded.
Kickoff
I started off with a meeting in order to go over the project plan and familiarize with the product. Since this project is a continuation of their initial project, there were a lot of files to review. I reviewed work already done for Anthem and also went over notes given to us by the client. I analysed and understood the Motif design system and its implementation in various products of Anthem.
Secondary Research
I did user research on the existing product and understood the user engagement. Current onboarding process for new brokers is getting overwhelming. It didn’t have any attractive design elements to attract the user.
The existing product design didn’t follow accessibility standards.The users also found the product confusing and difficult to complete the task intended.
Ideation
As a user, I want to...
User stories
It was important to understand what exactly users will want to accomplish when using the Mobile App. I created user stories which gave the team a clear vision on what our goals for this design must accomplish. They were organized from high, medium to low priority.
Wireframes
Based off the initial project's materials and research we created wireframes.
Design
Motif Design System (Anthem)
The project had exisitng comprehensive design system called Motif. I contributed to the design system by adding new components and variants, interactive buttons, icons, graphics to the design system matching the style. It was important to have a consistent design system since we're building upon their initial project.
Lottie animation
By introducing motion to our Broker platform products, we have quickly grabbed user attention, enhanced broker engagement, simplified complex concepts, evoked emotions, created attractive user interfaces, strengthened our visual storytelling, and built a unique brand identity.
Using Lottie, we have removed the burden of rewriting animations. This allows our developers to quickly and accurately convert animations into code, resulting in a smoother workflow and the ability to more easily uphold the original designer's vision.
Prototype Link
Prototype Link
Prototype Link
Prototype Link
Reflection
I learned to expedite my learning of both the design system and Figma tool as I was in the beginner stage. Through this project, I advanced in my use of Figma and even learned to use After Effects for Lottie animations. I was able to successfully manage multiple requirements from various product owners within Anthem by effectively managing my time and reusing the design system.
This project taught me the importance of thorough research and understanding the subject matter in order to design a successful product. It was a valuable lesson in remaining calm and taking things one step at a time, even when the information may seem overwhelming. I was fortunate to have a hardworking and collaborative team, and we were able to create a design that the client was very satisfied with.
I collaborated with the client by asking questions and clarifying any information for the team. I also learned a lot from my team members. We worked together to keep the file organised for a productive working environment. I am grateful for the opportunity to work with such a great team.
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